70% Real Animal Ingredients
70%+ real animal ingredients & nutritious oils, 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives.
High animal protein, grain-free and guided by Instinct's belief in raw, each recipe starts with real meats like cage-free chicken, USA-raised beef or farm-raised rabbit.
Pure, Real Nutrition of Raw on Every Piece
Instinct puts the pure, real nutrition of raw on every piece of Instinct Original by tumbling their kibble with crushed, freeze-dried raw — raising the bar in nutrition and taste.
Instinct - The Raw Brand
Instinct got their start making raw pet food out of their company-owned facilities in Lincoln, Nebraska. Ever since, they've set out to make the nutrition of raw more accessible to pets and pet parents.
Instinct believes that if they can get the nutrition of raw into more bowls, they'll transform the lives of even more pets. And that’s really why they do what they do. Instinct believes in the power of raw nutrition and its ability to truly unlock our pets’ potential to thrive. Whether it be kibble or 100% raw, every Instinct recipe is guided by the unmatched nutrition of raw.